Pure Branding Co.

The Power of Minimalism in Modern Logo Design Did you know that people form their first impression of a brand’s logo in just 10 seconds? Moreover, 78% of consumers believe that logos are works of art that reflect a company’s values and identity (Source: Link). This is why logo design is not just about creating

Lessons from Iconic Branding and Marketing Campaigns Introduction Branding and marketing campaigns have the power to captivate audiences, elevate businesses, and create unforgettable impressions. Let’s explore some of the most iconic marketing campaigns, break down their success factors, and uncover actionable insights you can apply to your own branding efforts. What Makes a Marketing Campaign

The Power of Color Psychology in Branding When it comes to branding, color isn’t just about making things look pretty—it’s a secret weapon that can influence how people perceive your brand. Whether you’re designing a logo, crafting a website, or launching a marketing campaign, the colors you choose can make or break the emotional connection

How to Choose the Perfect Fonts for Your Brand Introduction Your brand’s font is more than just text on a screen—it’s an essential aspect of your brand identity. The right typography helps convey your brand’s personality, values, and message while leaving a lasting impression on your audience. This guide explores everything you need to know