STRIVE Fitness Evolved – Branding Identity Design

Crafting a Dynamic Brand Identity for STRIVE Fitness
At Pure Branding Co., our focus is on creating cohesive and memorable brand identities, and this recent branding project for STRIVE Fitness Evolved exemplifies our expertise. STRIVE Fitness approached us to design a brand identity that encapsulates their ethos: modern, energetic, and empowering.

Project Overview

Client: STRIVE Fitness Evolved
Industry: Fitness and Wellness
Objective: Create a contemporary and visually engaging branding identity that reflects the client’s innovative approach to fitness.

Our challenge was to design a cohesive identity that communicates strength, adaptability, and inclusivity, appealing to a broad demographic of fitness enthusiasts.

The Design Approach

Our branding process involved three key steps:

1. Understanding the Brand’s Core Values: Through discussions and analysis, we identified STRIVE’s core principles: motivation, transformation, and progress.
2. Defining the Visual Aesthetic: The goal was to integrate dynamic elements and vibrant colors that reflect energy and movement.
3. Delivering a Complete Brand Package: We ensured consistency across the logo, color palette, typography, and marketing materials.

Key Design Elements

Logo Design

The STRIVE logo is a modern typographic mark, featuring sharp angles and bold lines. The upward motion within the logo signifies growth and resilience—key elements of the fitness journey.

Color Palette

We selected a vibrant color palette dominated by electric blue and neon green, symbolizing energy and innovation. These colors were paired with neutral shades for balance, ensuring versatility across digital and print mediums.

Typography

The chosen fonts combine sleek sans-serif styles for headlines and easy-to-read text for supporting content. The typography conveys professionalism while maintaining an approachable tone.

Applications

The identity was applied across multiple touchpoints:

• Business cards and letterheads.
• Branded apparel, including T-shirts and gym bags.
• Digital assets like social media templates and app UI designs.

The Impact of the Design

The redefined branding has helped STRIVE Fitness Evolved establish a strong presence in the competitive fitness market. Post-launch, the client reported:

• A 40% increase in customer engagement on social media.
• Positive feedback from customers about the updated brand look.
• Enhanced recall value of the STRIVE logo and colors among their target audience.

Link: See More Branding Success Stories

Why Choose Pure Branding Co.?

This project highlights our ability to transform a brand’s vision into a striking visual identity that resonates with its audience. From startups to established businesses, we specialize in creating tailored branding solutions that drive results.